How Much We Care About Nutrition Labels

Maximum Shoppers doesn't have awareness to nutrition labels than they think or even health aware shoppers who read nutrition labels pay much less attention to the information than they think they do, according to a new study.

Researchers found that 33% of study participants said they approximately always look at calorie content on labels, but only 9% of them looked at the calorie count of almost all of the products during an experiment.

And an eye-tracking device determined that only about 1 percent of participants looked at the information about total fat, trans fat, sugar & serving size on nearly all labels, even though 31% of participants said that they almost always look at the total fat content, 26% said the same regarding serving size, 24% said they look at sugar content & 20% said they look at trans fat content.

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